Wednesday, November 11, 2009

The Meanings of the "Real Women" and Female Body, especially Breasts

What does the “real women” mean in dove commercials? Though Dove tries to present the figure of “real women” by casting real women, not models, I think the advertisement of Dove cannot deliver the true figure of “real women.” They apply the concept of “real women” to present the values that Dove pursues and create the notion of “real women” through the lens of the image of “real women,” not how real women really live in the world.

I also have a question regarding female and male bodies. I wonder why people pay so much attention to women’s breasts, while they pay attention to a man’s penis. In Korea, for the customary one-hundredth-day celebration portrait of a precious first-born son, a photographer shots the baby’s naked body and the boy exposes his penis without any cover sheet. However, a girl baby does not expose hers. I think someone suggested a male penis symbolizes his power or political identities. So, do female breasts represent her beauty or her domestic identities? Or what do socially or identically they mean to women?

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