Wednesday, November 11, 2009

The Anthropometry of Barbie

Urla and Swedlund mention a commensurate change in the Barbie’s appearance with the increase of African-American and Latino consumer power in American society—does this mean a possible change the dominant aesthetic ideal? Or does simply engaging the emerging buying power of minority communities into the dominant existing consumer capitalist society simply perpetuate these ideals? If so where would the fault lay—with the emerging heterogeneous consumer base or the dominant producers of the doll?

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